Whey Proteins contains an optimum balance of essential amino acids (including high levels of BCAA’s and Glutamine) and non-essential amino acids that are ideally suited to repairing and building human muscle tissue. Our 100% Whey combines the 3 best Whey Proteins in a precise blend to help you achieve maximum results:

Whey Protein Isolate - The main ingredient in our formula by weight, this WPI is the highest quality and purest form sourced from New Zealand, recognised as the world's premium Whey producer. It is refined using advanced Cross Flow Ultra and Micro filtration to produce pure, un-denatured Whey Protein Isolate with high bio-activity and bio-availability. It’s fast absorbing and quite simply the best Whey available.

Whey Protein Concentrate - This Ultra Filtered WPC contains highly bio-active protein micro-fractions to maximise muscle building and health including: Glycomacropeptides; Alpha-Lactalbumin; Beta-Lactoglobulin; Bovine Serum Albumin; Immunoglobulins (IgA, IgM, IgE and IgG); Lactoferrin; Lactoperoxidase and Insulin Like Growth Factors (IGF 1 & 2). It's a medium acting whey protein that increases your protein absorption time frame to keep you anabolic for longer.

Hydrolysed Whey Peptides - This unique form of WPI is treated with enzymes that break down the protein chains into small peptides and amino acids so it can be absorbed immediately. It is ideal for taking immediately after training for rapid recovery and is the fastest acting protein you can use.

Certain amino acids have targeted physiological affects on your metabolism when available at the right levels. We've enhanced MAX'S 100% Pure Whey by adding these key amino acids for maximum muscle recovery and growth:

Branched Chain Amino Acids – L-Leucine, L-Isoleucine and L-Valine. These 3 special amino acids are taken up rapidly by skeletal muscle after intense training to help initiate muscle recovery. L-Leucine in particular has emerged as the key regulator of protein synthesis by activating the mTOR pathway in muscle and must be present in optimal amounts to stimulate muscle growth.

L-Glutamine – is the most abundant free amino acid in human muscle and plasma and is needed at high levels by rapidly dividing cells during protein synthesis. Heavy training dramatically lowers blood plasma levels of Glutamine which causes muscle catabolism that will inhibit recovery. Post exercise Glutamine supplementation stop muscle catabolism and dramatically shortens recovery times, reduces muscle soreness and stimulates higher rates of protein synthesis for muscle growth.

MAX’S 100% Pure Whey provides scientifically based levels of these key amino acids in each serve to initiate maximum anabolic response from your training.

The process of protein digestion is complex. Initial digestion starts in your stomach where a combination of strong acid (Hydrochloric acid) and powerful gastric enzymes begin the task of breaking down protein so that your body can absorb it. From here, partially digested proteins pass into your small intestine where pancreatic enzymes continue to digest proteins until finally you are left with single amino acids and small peptides that can pass across the intestinal walls into your blood stream for use by your body.

Whey protein, because of its structure, is generally a fast digesting protein, but different types of whey do absorb differently.

Hydrolysed Whey has already been treated with enzymes during processing, which means it is already digested to a greater degree. This allows virtually immediate uptake, making it the fastest acting protein you can use. Blood amino acids levels begin rising within 10 - 15 minutes of ingestion making it an ideal fast acting protein to use for exercise recovery.

Whey Protein Isolate is extremely pure but is a fully intact protein structure that requires digestion. Because of its purity (it has very little fat, carbohydrate or mineral bound to it), digestive enzymes can quickly cleave the peptide bonds that make up it's structure. This means it starts to contribute amino acids to your system after around 30 - 60 minutes, just as the Hydrolysed Whey Protein levels are beginning to drop.

Whey Protein Concentrate is slower acting than WPI. WPC contains small amounts of fats, carbohydrates and minerals, which slows enzyme digestion enough to rate this as a medium digesting protein, making it the ideal companion to Hydrolysed Whey and WPI.

Combining these three wheys results in immediate, fast and medium acting proteins for the ideal whey formula to maximise lean muscle growth.

How To Take 100% Pure Whey

Take 1 – 2 serves per day in addition to regular meals.

Add one scoop to a blender or shaker with 200 - 250 ml of cold water and mix for 20 seconds until completely dispersed. For a thicker and creamier shake mix in low fat milk. Take 1 – 2 serves per day in addition to regular meals. Dosage may be increased for bigger heavier trainers or if more protein is required to meet training needs.

Key Ingredients

MAX'S Anabolic Protein Blend: Micro & Ultra Filtered Whey Protein Isolate, Micro Filtered Whey Protein Concentrate, Hydrolyzed Whey Peptides.

Nitrogen Retention Complex: L-Leucine, L-Isoleucine, L-Valine, L-Glutamine.

Vitamin & Mineral Complex: Minerals (Potassium Citrate, Tri Calcium Phosphate, Magnesium Oxide, Ferrous Fumarate, Zinc Sulphate, Potassium Iodine, Sodium Selenite, Chromium Chloride), Vitamins (Vitamin C, Nicotinamide, Vitamin B6, Pantothenic Acid, Riboflavin, Thiamin, Vitamin A Acetate, Folic Acid, Vitamin D3, Biotin, Vitamin B12).

Other Ingredients: Cocoa, Flavours, Vegetable Gum (412), Soy Lecithin, Sweeteners (955, 950).

Nutritional Information

Serving Size: 30g (1 Scoop)
Servings per container: 75 (5lb) & 33 (2.2lb)